{"id":82,"date":"2011-03-03T21:26:56","date_gmt":"2011-03-03T21:26:56","guid":{"rendered":"http:\/\/www.chrisschweppe.com\/?p=82"},"modified":"2011-03-03T21:26:56","modified_gmt":"2011-03-03T21:26:56","slug":"the-future-of-ipads-and-other-tablets-in-mobile-marketing","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=82","title":{"rendered":"The Future Of iPads And Other Tablets In Mobile Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/www.chrisschweppe.com\/wp-content\/uploads\/2011\/03\/tablet-and-phone.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-84\" title=\"tablet and phone\" src=\"http:\/\/www.chrisschweppe.com\/wp-content\/uploads\/2011\/03\/tablet-and-phone.jpg\" alt=\"\" width=\"528\" height=\"413\" \/><\/a><\/p>\n<p>Emarketer has some interesting info on how tablets are starting to effect the internet marketing landscape. I think the most important survey in the article is the satisfaction in tablets for internet, email, and social media use versus satisfaction in smartphones.<\/p>\n<p>On the surface, it might appear that the future of mobile internet is in tablets. The tablets do have an online experience almost exactly the same as a pc or laptop. But i think these results have more to do with companies not having websites optimized for smartphones. It&#8217;s impossible for me to believe that if the online experience was equal, people would rather lug around a tablet than just use the smartphone already in their pocket.<\/p>\n<p>Another factor is the day when most people have 4G smartphones. The 4G will make a gigantic difference in playing video and downloading large files. The only difference between the tablet and the smartphone will be just the size in the screen.<\/p>\n<p>Tablets are definitely here to stay, but i don&#8217;t see them in being as prominent and generating the traffic smartphones will.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emarketer has some interesting info on how tablets are starting to effect the internet marketing landscape. I think the most important survey in the article is the satisfaction in tablets&#8230;<\/p>\n","protected":false},"author":1,"featured_media":83,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[19],"class_list":["post-82","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","category-uncategorized","tag-mobile"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82"}],"version-history":[{"count":0,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/82\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}