{"id":76,"date":"2011-02-28T22:47:15","date_gmt":"2011-02-28T22:47:15","guid":{"rendered":"http:\/\/www.chrisschweppe.com\/?p=76"},"modified":"2011-02-28T22:47:15","modified_gmt":"2011-02-28T22:47:15","slug":"52-of-people-stop-using-twitter-because-its-pointless","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=76","title":{"rendered":"52% of People Stop Using Twitter Because It&#8217;s &#8220;Pointless&#8221;"},"content":{"rendered":"<p>According to <a href=\"http:\/\/www.exacttarget.com\/sff\/download.html?intID=Home_Hero_SFF8\">ExactTarget<\/a>, 52% of people who&#8217;ve left Twitter and no longer use it, said they stopped &#8220;because it was pointless.&#8221; That&#8217;s a pretty strong rebuke. Primarily, the problem Twitter has is that everybody is on Facebook and only some people are on Twitter.<\/p>\n<p>Twitter has close to 16 million people in the US who use it at least once a month. Facebook has close to 150 million. Twitter and Facbook are mostly tools to communicate and socialize. If the people who you want to communicate and socialize with aren&#8217;t using Twitter, there&#8217;s no reason for you to either.<\/p>\n<p>The reason why people started using email is because after a few years, everyone gradually got on it and used it. That&#8217;s what makes email important. The number of people who use it.<\/p>\n<p>Twitter will not be universally relevant until their user base increases dramatically.<\/p>\n<p><a href=\"http:\/\/www.chrisschweppe.com\/wp-content\/uploads\/2011\/02\/red-million-twitter-bird-big-300x1861.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-78\" title=\"red-million-twitter-bird-big-300x186\" src=\"http:\/\/www.chrisschweppe.com\/wp-content\/uploads\/2011\/02\/red-million-twitter-bird-big-300x1861.jpg\" alt=\"\" width=\"300\" height=\"186\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to ExactTarget, 52% of people who&#8217;ve left Twitter and no longer use it, said they stopped &#8220;because it was pointless.&#8221; That&#8217;s a pretty strong rebuke. Primarily, the problem Twitter&#8230;<\/p>\n","protected":false},"author":1,"featured_media":77,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76"}],"version-history":[{"count":0,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/76\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}