{"id":679,"date":"2017-02-18T10:44:18","date_gmt":"2017-02-18T10:44:18","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=679"},"modified":"2017-02-18T10:44:18","modified_gmt":"2017-02-18T10:44:18","slug":"tailor-ads-by-device-or-audience-with-adwords-if-functions","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=679","title":{"rendered":"Tailor Ads by Device or Audience with AdWords IF Functions"},"content":{"rendered":"<p>The more you can customize ad messaging to the customer the better. I don&#8217;t think &#8220;IF Functions&#8221; for device or audience is going to be a huge game changer, but I think Google is on the right track.<\/p>\n<p><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2017\/02\/07\/adwords-if-functions\">http:\/\/www.wordstream.com\/blog\/ws\/2017\/02\/07\/adwords-if-functions<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The more you can customize ad messaging to the customer the better. I don&#8217;t think &#8220;IF Functions&#8221; for device or audience is going to be a huge game changer, but&#8230;<\/p>\n","protected":false},"author":1,"featured_media":680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=679"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/679\/revisions"}],"predecessor-version":[{"id":681,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/679\/revisions\/681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/680"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}