{"id":644,"date":"2017-02-18T10:24:32","date_gmt":"2017-02-18T10:24:32","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=644"},"modified":"2017-02-18T10:24:32","modified_gmt":"2017-02-18T10:24:32","slug":"three-well-meaning-paid-search-optimizations-that-might-kill-performance","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=644","title":{"rendered":"Three well-meaning paid search optimizations that might kill performance"},"content":{"rendered":"<p>Yup. RLSA (remarketing lists for search ads) is not what a lot of people make it out to be. It&#8217;s basically a more expensive way of doing remarketing and people in the industry are starting to catch on. It&#8217;s not that RLSA is bad or overrated. It&#8217;s just not for small businesses. It&#8217;s for big companies that have big brands and tons of traffic and they don&#8217;t care if they overpay for acquisition of customers through remarketing.<\/p>\n<p><a href=\"http:\/\/searchengineland.com\/three-well-meaning-paid-search-optimizations-might-kill-performance-266550\">http:\/\/searchengineland.com\/three-well-meaning-paid-search-optimizations-might-kill-performance-266550<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yup. RLSA (remarketing lists for search ads) is not what a lot of people make it out to be. It&#8217;s basically a more expensive way of doing remarketing and people&#8230;<\/p>\n","protected":false},"author":1,"featured_media":645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=644"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/644\/revisions"}],"predecessor-version":[{"id":646,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/644\/revisions\/646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/645"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}