{"id":512,"date":"2016-07-31T19:41:02","date_gmt":"2016-07-31T19:41:02","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=512"},"modified":"2016-07-31T19:41:02","modified_gmt":"2016-07-31T19:41:02","slug":"remarketing-lists-for-search-ads-doesnt-work-right-away","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=512","title":{"rendered":"Remarketing Lists For Search Ads Doesn&#8217;t Work Right Away"},"content":{"rendered":"<p>There&#8217;s <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/06\/08\/rlsa\">a lot of people excited about RLSA<\/a> (remarketing lists for search ads).<\/p>\n<p>But unless you&#8217;re a bigger company with a big remarketing list already, it&#8217;s something that will take awhile before you can\u00a0really take advantage of it.<\/p>\n<p>For small business, remarketing works way better with banner ads than search ads.<\/p>\n<p>Why? All the people that go on your website and then are tagged are way more likely to be going on various websites within Google&#8217;s display network, than your tagged people will be to go to Google and search for a keyword on your list.<\/p>\n<p>That means way more inventory for remarketing with banner ads than search ads. Which means the cost and effectiveness are way better for banner ads.<\/p>\n<p>In order for remarketing lists for search ads to be effective, you need to have lots and lots of people on your remarketing list. Like at least a couple thousand people.<\/p>\n<p>Otherwise, you&#8217;ll get RLSA set up and be wondering why it&#8217;s not working.<\/p>\n<p>Just wanted to pump the brakes for people reading up on it and thinking it&#8217;s going to work right away like some writers make it seem like.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a lot of people excited about RLSA (remarketing lists for search ads). But unless you&#8217;re a bigger company with a big remarketing list already, it&#8217;s something that will take&#8230;<\/p>\n","protected":false},"author":1,"featured_media":345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pay-per-click","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=512"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/512\/revisions"}],"predecessor-version":[{"id":513,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/512\/revisions\/513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/345"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}