{"id":4990,"date":"2026-09-21T20:09:43","date_gmt":"2026-09-21T20:09:43","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=4990"},"modified":"2026-09-21T20:09:45","modified_gmt":"2026-09-21T20:09:45","slug":"surprising-ways-you-can-hit-a-home-run-with-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=4990","title":{"rendered":"Surprising ways you can hit a home run with search engine optimization"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Surprising ways you can hit a home run with search engine optimization\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Igu9plBqjnY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Most of the time when people talk about hitting a home run in SEO they&#8217;re talking about technical aspects or some secret. But increasingly, I&#8217;m seeing big value in being creative with what words you target and go after. And particularly if you can spot trends in your industry on words that marketers don&#8217;t really compete for but customers are increasingly using in searches.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of the time when people talk about hitting a home run in SEO they&#8217;re talking about technical aspects or some secret. But increasingly, I&#8217;m seeing big value in being&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4990","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/4990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4990"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/4990\/revisions"}],"predecessor-version":[{"id":4991,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/4990\/revisions\/4991"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}