{"id":4984,"date":"2026-06-15T21:50:37","date_gmt":"2026-06-15T21:50:37","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=4984"},"modified":"2026-06-15T21:50:38","modified_gmt":"2026-06-15T21:50:38","slug":"3-biggest-ways-ai-is-changing-search-engine-optimization-going-into-2027","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=4984","title":{"rendered":"3 Biggest Ways AI Is Changing Search Engine Optimization Going into 2027"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"3 Biggest Ways AI Is Changing Search Engine Optimization Going into 2027\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/EmMKNi-vIEY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>I talk about what I see as the 3 biggest changes to SEO going into next year which is how AI is changing how content is done, also changing link building and how to build social proof and also how AI agents will be changing things.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I talk about what I see as the 3 biggest changes to SEO going into next year which is how AI is changing how content is done, also changing link&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4984","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/4984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4984"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/4984\/revisions"}],"predecessor-version":[{"id":4985,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/4984\/revisions\/4985"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}