{"id":4950,"date":"2023-10-19T18:52:59","date_gmt":"2023-10-19T18:52:59","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=4950"},"modified":"2023-10-19T18:53:00","modified_gmt":"2023-10-19T18:53:00","slug":"why-my-opinion-on-pay-per-click-search-ads-has-changed","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=4950","title":{"rendered":"Why my opinion on pay per click search ads has changed"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Why my opinion on pay per click search ads has changed\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/vpDKV1bycrs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\n\nMost of our internet marketing business used to be pay per click advertising with Google and Microsoft Bing. But in recent years, I&#8217;ve changed my mind and strongly feel that SEO is more valuable.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of our internet marketing business used to be pay per click advertising with Google and Microsoft Bing. But in recent years, I&#8217;ve changed my mind and strongly feel that&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-4950","post","type-post","status-publish","format-standard","hentry","category-pay-per-click","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/4950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4950"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/4950\/revisions"}],"predecessor-version":[{"id":4951,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/4950\/revisions\/4951"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}