{"id":484,"date":"2015-10-11T18:55:03","date_gmt":"2015-10-11T18:55:03","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=484"},"modified":"2015-10-11T18:56:46","modified_gmt":"2015-10-11T18:56:46","slug":"at-least-50-of-all-searches-are-4-words-or-more","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=484","title":{"rendered":"At Least 50% Of All Searches Are 4 Words Or More"},"content":{"rendered":"<p>Take note. For those business owners out there that think that there&#8217;s only 10 main keywords to target, your paradigm is about to change.<\/p>\n<p>According to <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\">research done by KO Marketing<\/a>, at least 50% of all searches done on Google, Yahoo, and Bing are 4 words or more.<\/p>\n<p>Meaning that 50% of searches are not just &#8220;auto repair&#8221; or &#8220;flooring&#8221;. They&#8217;re 50% as likely to be &#8220;who does nissan brake repair ashburn virginia&#8221; or &#8220;average price of walnut wood flooring dallas tx&#8221;.<\/p>\n<p>The search engines consider each combination of words to be known as a &#8220;keyword&#8221;. And if you change just one letter in the combination, they consider it a different &#8220;keyword&#8221; which is going to produce a different list of businesses that pop up on the first page.<\/p>\n<p>The lesson here is that there are litterally an infinite amount of different keyword combinations potential customers could search for.<\/p>\n<p>Each keyword is like a billboard and the more billboards you&#8217;re marketed on, the better. The goal is to pop up on the 1st page of a search engine for as many keyword combinations as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take note. For those business owners out there that think that there&#8217;s only 10 main keywords to target, your paradigm is about to change. According to research done by KO&#8230;<\/p>\n","protected":false},"author":1,"featured_media":412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pay-per-click","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=484"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/484\/revisions"}],"predecessor-version":[{"id":485,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/484\/revisions\/485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/412"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}