{"id":459,"date":"2015-07-26T20:47:34","date_gmt":"2015-07-26T20:47:34","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=459"},"modified":"2015-07-26T20:48:58","modified_gmt":"2015-07-26T20:48:58","slug":"apps-will-soon-be-in-search-engine-results","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=459","title":{"rendered":"Apps Will Soon Be In Search Engine Results"},"content":{"rendered":"<p>Coming soon to Google, Bing, and Yahoo: apps!<\/p>\n<p>That&#8217;s right.<\/p>\n<p>The way this is going to work is when you&#8217;re on your cell phone and you go on Google, Bing, or Yahoo and search for something, not only will you get links to websites. You&#8217;ll also now possibly get links to download apps that answer your search question.<\/p>\n<p>They&#8217;re <a href=\"http:\/\/searchengineland.com\/bing-begins-building-index-of-native-app-content-through-app-indexing-221374\">currently beta-testing<\/a>, which means they&#8217;re experimenting on a small scale for now.<\/p>\n<p>If this does get traction and gets rolled out, it&#8217;s going to be a big advantage for small businesses to be early adopters and get their apps entrenched in organic, search engine optimization listings.<\/p>\n<p>One of the biggest drawbacks of creating an app for a small business has been the fact that the app is only valuable if people download it.<\/p>\n<p>Well, if businesses&#8217; can get their apps in search engines, there could be some real potential here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coming soon to Google, Bing, and Yahoo: apps! That&#8217;s right. The way this is going to work is when you&#8217;re on your cell phone and you go on Google, Bing,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=459"}],"version-history":[{"count":3,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/459\/revisions"}],"predecessor-version":[{"id":462,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/459\/revisions\/462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/294"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}