{"id":454,"date":"2015-07-26T20:28:14","date_gmt":"2015-07-26T20:28:14","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=454"},"modified":"2015-07-26T20:28:32","modified_gmt":"2015-07-26T20:28:32","slug":"voice-search-not-there-yet","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=454","title":{"rendered":"Voice Search Not There Yet"},"content":{"rendered":"<p>There have been some in the internet marketing industry <a href=\"http:\/\/www.alan-rothstein.com\/2015\/04\/voice-search-changes-ppc-forever.html\">making a big deal<\/a> about how voice search is the future of our business. (aka Apple&#8217;s Siri, Microsoft&#8217;s Cortana, OK Google, etc.)<\/p>\n<p>I think it has a ways to go though.<\/p>\n<p>Search engines on computers and cell phones offer the benefit of choice. You can look at various websites and click on those you want to.<\/p>\n<p>Voice search is limited in the sense that it doesn&#8217;t offer choice.<\/p>\n<p>There are some industries where voice search can be more successful, like when customers have zero loyalty to a brand. Like taxi cabs. I would think most people could be Ok with asking Siri for a cab and talking to a random company. Or someone that wants to be surprised by calling a mystery restaurant.<\/p>\n<p>But a lot of small businesses charge a decent amount of money for their products and services where consumers will want to do their research.<\/p>\n<p>If there was a way voice search could offer the choice, then I think it&#8217;s use could get more wide spread.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There have been some in the internet marketing industry making a big deal about how voice search is the future of our business. (aka Apple&#8217;s Siri, Microsoft&#8217;s Cortana, OK Google,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=454"}],"version-history":[{"count":2,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/454\/revisions"}],"predecessor-version":[{"id":456,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/454\/revisions\/456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/275"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}