{"id":451,"date":"2015-06-21T19:49:49","date_gmt":"2015-06-21T19:49:49","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=451"},"modified":"2015-06-21T19:49:49","modified_gmt":"2015-06-21T19:49:49","slug":"27-of-keywords-searched-for-are-in-question-format","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=451","title":{"rendered":"27% Of Keywords Searched For Are In Question Format"},"content":{"rendered":"<p>According to <a href=\"http:\/\/bluenileresearch.com\/psychology-searcher\/\">study done by Blue Nile<\/a>, 27% of keywords searched for in 2015 are done in the form of a question.<\/p>\n<p>So in other words keywords like &#8220;average price of limo service&#8221; or &#8220;moving service near me&#8221;.<\/p>\n<p>I&#8217;ve noticed the past few years, more and more, study after study is showing searchers getting more specific with what keywords they&#8217;re searching for.<\/p>\n<p>And sure, in the auto repair industry, &#8220;auto repair&#8221; does get searched for more than any other individual keyword. But it&#8217;s not getting searched for as much as it once did.<\/p>\n<p>Because there&#8217;s been a dramatic rise in how many people will search &#8220;brake repair&#8221; or &#8220;affordable auto repair&#8221; or &#8220;discount ford auto repair&#8221;.<\/p>\n<p>I&#8217;ve been saying the same thing to our small business clients: there is a TON of opportunity targeting these specific keywords.<\/p>\n<p>The rest of the search engine optimization industry hasn&#8217;t caught up yet. So it&#8217;s likely your small business competitors aren&#8217;t caught up either.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to study done by Blue Nile, 27% of keywords searched for in 2015 are done in the form of a question. So in other words keywords like &#8220;average price&#8230;<\/p>\n","protected":false},"author":1,"featured_media":412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=451"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/451\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/451\/revisions\/452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/412"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}