{"id":422,"date":"2014-10-26T18:44:29","date_gmt":"2014-10-26T18:44:29","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=422"},"modified":"2014-10-26T18:44:29","modified_gmt":"2014-10-26T18:44:29","slug":"small-businesses-not-branding-themselves-are-missing-out","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=422","title":{"rendered":"Small Businesses Not Branding Themselves Are Missing Out"},"content":{"rendered":"<p>It\u2019s much easier to land new customers when they already know who you are.<\/p>\n<p>Why do referrals work so well? Because people know who you are.<\/p>\n<p>Customwave\u00a0is much more likely to land a new client when the client is already familiar with our name and who we are.<\/p>\n<p>Statistically speaking, when you&#8217;re advertising on Google and people have never heard of your company&#8217;s name, you&#8217;re going to get less new customers per click.<\/p>\n<p>People literally ask me all the time, &#8220;What can we do to get more customers&#8221;?<\/p>\n<p>The answer is building awareness for your brand. It&#8217;ll make ALL of your advertising and marketing more effective.<\/p>\n<p>I know it&#8217;s a dull, boring, takes-forever answer. But it&#8217;s also the most effective.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s much easier to land new customers when they already know who you are. Why do referrals work so well? Because people know who you are. Customwave\u00a0is much more likely&#8230;<\/p>\n","protected":false},"author":1,"featured_media":326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,7],"tags":[],"class_list":["post-422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","category-pay-per-click","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=422"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/422\/revisions"}],"predecessor-version":[{"id":423,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/422\/revisions\/423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/326"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}