Contently has done a study asking if people prefer traditional “banner ads” versus the trendy “native ads”.<\/p>\n
For those that don’t know the industry terminology, “banner ads” are regular website advertisements. It’s a square or rectangle that’s clearly an ad.<\/p>\n
“Native ads” are advertisements that are supposed to be similar to content on the page to trick more people to click on the ads \u00a0….errrrr…. i mean more people will click on the ads because people will be more interested in ads close to the content they’re already looking at on the page haha.<\/p>\n
Yeah, survey says no. The study I mean, it says people don’t like clicking on ads they think are a part of the website only to find out they’ve been tricked and it’s an ad.<\/p>\n
Study also shows that when people realized they’ve been tricked, they have less trust in the brand advertising. Yikes. Companies paying for people\u00a0getting a bad impression of them.<\/p>\n
Sorry marketers. The native ads were a cute idea, but it seems they do more harm than good. Back to the drawing board.<\/p>\n","protected":false},"excerpt":{"rendered":"
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