For marketers trying to learn internet marketing, there\u2019s a lot of junk out there. By junk, I mean worthless internet marketing content.<\/p>\n
There\u2019s a lot of theories out there that don\u2019t hold up in reality.<\/p>\n
There\u2019s a lot of dated and obsolete techniques that don\u2019t work anymore in 2014.<\/p>\n
There\u2019s a lot of worthless information that doesn’t bring any value to the table.<\/p>\n
It seems like a lot of writers write their articles and their article has no point, it\u2019s just they have a job to do and have to write something. Because there\u2019s not big news every single weekday.<\/p>\n
So as a marketer that\u2019s trying to learn about internet marketing, one of the big keys to growing is knowing which articles have actual fruit in them and won’t waste your time.<\/p>\n
How can you discern which articles have fruit and which ones don’t?<\/p>\n
For me, I don’t read content that claims to have a one size fits all solution. I stay away from content that guarantees something. I stay away from content that claims something is easy. I stay away from content where people are trying to lure you in to sell you a whitepaper. Because the purpose of their content is to sell you something.<\/p>\n
I tend to read articles talking about new marketing techniques or how a specific marketing technique can be effective.<\/p>\n
And if you’re a beginner, reading lots and lots and lots of “how to” articles can be good in getting a consensus on what most people do and what most don’t.<\/p>\n","protected":false},"excerpt":{"rendered":"
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