{"id":388,"date":"2014-07-17T18:26:54","date_gmt":"2014-07-17T18:26:54","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=388"},"modified":"2014-07-17T18:26:54","modified_gmt":"2014-07-17T18:26:54","slug":"gallup-62-of-people-polled-say-social-media-has-no-influence-in-purchasing-decisions","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=388","title":{"rendered":"Gallup: 62% Of People Polled Say Social Media Has No Influence In Purchasing Decisions"},"content":{"rendered":"<p><a href=\"http:\/\/www.gallup.com\/poll\/171785\/americans-say-social-media-little-effect-buying-decisions.aspx?\">Gallup recently did a poll<\/a> asking consumers how much influence social media has on their purchasing decisions. 5% said social media has great influence. 30% said some influence. But a whopping 62% said social media has no influence at all on purchasing decisions.<\/p>\n<p>This is further evidence that social media marketing does not produce the results businesses think it will or hope it will.<\/p>\n<p>Based on this poll, it shows that in actuality, there&#8217;s not much value in someone &#8220;liking&#8221; your business&#8217; Facebook page.<\/p>\n<p>My professional opinion is maintained that the value in social media is when a business owner himself networks with people, builds relationships, to get business.<\/p>\n<p>The other value is brand advertising, but because people are confused in thinking the Facebook clicks are the same as Google clicks, the display advertising costs are overpriced and don&#8217;t have as much value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gallup recently did a poll asking consumers how much influence social media has on their purchasing decisions. 5% said social media has great influence. 30% said some influence. But a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,9],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-misc-2","category-pay-per-click","category-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=388"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/388\/revisions"}],"predecessor-version":[{"id":389,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/388\/revisions\/389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/320"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}