Have you ever gone to a website, leave the website, then see banner ads popping up all over the place for that website you’ve been on before? That happening is a new marketing technique called remarketing, which is great both for advertisers and consumers alike. I mean, if a consumer is going to have to look at ads anyway, better they look at ads that actually interest them, right?<\/p>\n
Unfortunately, some marketers abuse this technique. Have you ever gone to a website, leave the website, then see banner ads popping up all over the\u00a0place for that website you’ve been on before? And then see the same banner ad pop up 10 times a day? 20 times a day? Feeling as if the ad is stalking you, following you on every website you go on?<\/p>\n
Yes, that happening is what is known in the industry as “stalker ads”.<\/p>\n
Surprise! People do not like stalker ads.<\/p>\n
So here’s the lesson: If you’re a marketer, do not run stalker ads. It will actually hurt your client’s brand and cause consumers to not like your client. I mean, businesses’ aren’t paying you to ruin their brand, right?<\/p>\n
So here’s what you do! There’s a setting known as a frequency cap. It can set a max of how many times a day each person sees your banner ad. Perfect!<\/p>\n
At Customwave, we usually set our frequency cap at 2 views per day. This way, our client’s banner ads blend in with everyone else’s\u00a0banner ads and it just looks like the client advertises a lot, which is good for the brand!<\/p>\n","protected":false},"excerpt":{"rendered":"
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