{"id":356,"date":"2014-05-19T15:31:21","date_gmt":"2014-05-19T15:31:21","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=356"},"modified":"2014-05-19T15:31:21","modified_gmt":"2014-05-19T15:31:21","slug":"want-to-do-better-in-seo-target-products-target-keywords-other-marketers-arent-targeting","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=356","title":{"rendered":"Want To Do Better In SEO? Target Products. Target Keywords Other Marketers Aren&#8217;t Targeting."},"content":{"rendered":"<p>Chris Silver Smith at Search Engine Land has <a href=\"http:\/\/searchengineland.com\/optimize-for-local-product-searches-191332\">generously shared a brilliant idea<\/a> to help in SEO (search engine optimization).<\/p>\n<p>In a nutshell, he says that when doing local SEO, instead of targeting a keyword that represents an industry like &#8220;hardware store los angeles&#8221;, he says to target keywords that represent products like &#8220;ball point hammer los angeles&#8221;.<\/p>\n<p>Everybody targets industries, types of businesses, cities. Not as many are targeting products, destinations, etc.<\/p>\n<p>The real victory in SEO to be had right now\u00a0is targeting creative keywords other marketers and businesses haven&#8217;t thought to target.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chris Silver Smith at Search Engine Land has generously shared a brilliant idea to help in SEO (search engine optimization). In a nutshell, he says that when doing local SEO,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=356"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/356\/revisions"}],"predecessor-version":[{"id":357,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/356\/revisions\/357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/345"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}