{"id":302,"date":"2014-03-23T18:57:32","date_gmt":"2014-03-23T18:57:32","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=302"},"modified":"2014-03-23T19:03:57","modified_gmt":"2014-03-23T19:03:57","slug":"study-says-majority-of-peoples-attention-on-smartphone-tv-just-background-noise","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=302","title":{"rendered":"Study Says Majority Of People&#8217;s Attention On Smartphone, TV Just Background Noise"},"content":{"rendered":"<p>I can completely <a href=\"http:\/\/marketingland.com\/study-confirms-smartphone-now-1-screen-77354?utm_source=marketo&amp;utm_medium=email&amp;utm_campaign=newsletter&amp;utm_content=mday&amp;mkt_tok=3RkMMJWWfF9wsRonuq7JZKXonjHpfsX67OUpUKa%2BlMI%2F0ER3fOvrPUfGjI4HScpmI%2BSLDwEYGJlv6SgFTbLCMbpx37gNXxU%3D\">believe this study<\/a>. For instance, it&#8217;s very common for my wife to be sitting on the couch watching YouTube on her phone, while the TV is on. But she&#8217;s not paying attention to the TV. Meanwhile, I&#8217;m in the home office and my attention primary on my computer. And from time to time I&#8217;ll glance at the TV. Then fast forward through the commercials. Just another piece of evidence confirming that the TV advertising business is on a slow decline. And the internet advertising business is growing.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I can completely believe this study. For instance, it&#8217;s very common for my wife to be sitting on the couch watching YouTube on her phone, while the TV is on&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,7],"tags":[],"class_list":["post-302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","category-pay-per-click","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=302"}],"version-history":[{"count":2,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/302\/revisions"}],"predecessor-version":[{"id":305,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/302\/revisions\/305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/303"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}