{"id":27,"date":"2011-01-28T21:31:44","date_gmt":"2011-01-28T21:31:44","guid":{"rendered":"http:\/\/www.chrisschweppe.com\/?p=27"},"modified":"2011-01-28T21:31:44","modified_gmt":"2011-01-28T21:31:44","slug":"what-you-dont-know-about-email-marketing","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=27","title":{"rendered":"What You Don&#8217;t Know About Email Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/www.chrisschweppe.com\/wp-content\/uploads\/2011\/01\/email-marketing-problems1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-29\" title=\"email-marketing problems\" src=\"http:\/\/www.chrisschweppe.com\/wp-content\/uploads\/2011\/01\/email-marketing-problems1.jpg\" alt=\"\" width=\"278\" height=\"277\" \/><\/a><\/p>\n<p>Email Marketing. Doesn&#8217;t seem that complicated right? Take a list of email addresses, copy and paste them in. Come up with an email and send it out. Simple, right. Uhhhh, nope.<\/p>\n<p>NEWSFLASH: The challenge in email marketing is making sure the emails land in the recipient&#8217;s inboxes. Why is this a problem? The service providers.<\/p>\n<p>The service providers are the companies that operate people&#8217;s email. Gmail, Yahoo, AOL, Hotmail, etc. If you didn&#8217;t know, these companies operate email for people so they can sell advertising on their websites. Now, if their users (people who use the email) recieve spam consistently, they&#8217;re not going to tolerate it these days. The service providers do not want anything messing with their advertising dollars.<\/p>\n<p>So they set strict guidelines. For every 500 emails that are sent out, sp&#8217;s require no more than 2 people marking the email as spam. If this happens, your email address becomes black-listed and any email that you try and send will either be not delivered or land right into people&#8217;s junk mail folder.So, it&#8217;s important that when doing email marketing, that you send email to your customers, people you have good relationships with.<\/p>\n<p>Next week i&#8217;ll have a post on how you can do email marketing for people who don&#8217;t know you so you can generate new business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing. Doesn&#8217;t seem that complicated right? Take a list of email addresses, copy and paste them in. Come up with an email and send it out. Simple, right. Uhhhh,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[18],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-uncategorized","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27"}],"version-history":[{"count":0,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/27\/revisions"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}