{"id":1111,"date":"2018-07-09T02:52:41","date_gmt":"2018-07-09T02:52:41","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=1111"},"modified":"2018-07-09T02:52:41","modified_gmt":"2018-07-09T02:52:41","slug":"look-ma-no-keywords-phrase-free-adwords-campaigns-are-here","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=1111","title":{"rendered":"Look Ma, no keywords! Phrase-free AdWords campaigns are here"},"content":{"rendered":"<p>This new experiment Google is doing is no different than Adwords Express. Targeting by Google maps categories instead of keywords. It&#8217;s the same thing as express. And it won&#8217;t work because less targeting, equals less ROI. Targeting by these categories will be even worse than using broad match with no negative keywords. Google thinks businesses can be put in a box and here&#8217;s what they are, but the reality is almost every business is unique and different and what works for one, may not work for the other.<\/p>\n<p>Click Here To Read The Entire Article:<br \/>\n<a href=\"https:\/\/searchengineland.com\/look-ma-no-keywords-phrase-free-adwords-campaigns-are-here-296710\">https:\/\/searchengineland.com\/look-ma-no-keywords-phrase-free-adwords-campaigns-are-here-296710<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This new experiment Google is doing is no different than Adwords Express. Targeting by Google maps categories instead of keywords. It&#8217;s the same thing as express. And it won&#8217;t work&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/1111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1111"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/1111\/revisions"}],"predecessor-version":[{"id":1113,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/1111\/revisions\/1113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/1112"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}