{"id":107,"date":"2011-05-03T15:14:28","date_gmt":"2011-05-03T15:14:28","guid":{"rendered":"http:\/\/www.chrisschweppe.com\/?p=107"},"modified":"2011-05-03T15:14:28","modified_gmt":"2011-05-03T15:14:28","slug":"people-now-prefer-to-shop-on-mobile-devices-more-than-pcs","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=107","title":{"rendered":"People Now Prefer To Shop On Mobile Devices More Than PC&#8217;s"},"content":{"rendered":"<p><a href=\"http:\/\/www.chrisschweppe.com\/wp-content\/uploads\/2011\/05\/mobile-cart.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-108\" title=\"iPhone GUI PSD\" src=\"http:\/\/www.chrisschweppe.com\/wp-content\/uploads\/2011\/05\/mobile-cart.jpg\" alt=\"\" width=\"532\" height=\"850\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.prnewswire.com\/news-releases\/shopping-from-mobile-device-more-popular-than-pc-120772109.html\">PRNewswire says that according their survey<\/a>, shopping on mobile devices has become more popular than shopping on regular computers. The numbers are actually pretty staggering. 49% say they still prefer the in-store experience, however 35% say they prefer shopping from their mobile device and only 16% preferring shopping on regular computers.<\/p>\n<p>For companies selling product on shopping carts, it would appear already that having an e-commerce website optimized for mobile devices can no longer be ignored. Let me state once again that based on the #&#8217;s above, any company that does not have a shopping cart tailored for cell phones and tablets is missing out potentially on 66% of the audience.<\/p>\n<p>Other alarming mobile news:<\/p>\n<p>Surprise! 89% of people use mobile internet inside their home. Well,  you might not have been surprised, but i certainly was. With pretty  decent internet access on our cell phones, i figured that surely these  devices would be most popular with people outside the home. But low and  behold, <a href=\"http:\/\/www.yadvertisingblog.com\/blog\/2011\/04\/20\/inforgraphic-mobile-use-outside-inside-home\/\">Nielsen and Yahoo are reporting<\/a> that people say they&#8217;re more likely to use mobile internet in the home  than outside of it. Out of the 89%, 71% say that they use mobile  internet in the home as a &#8220;second screen&#8221; while watching TV.<\/p>\n<p>Then <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1008350\">emarketer writes<\/a> that tablets are becoming household fixtures. 77% of people say that  because of the tablets, they&#8217;re using their personal computers less. And  with the looming threat of &#8220;internet tv&#8221;, cable companies like Time  Warner are now giving subscribers with tablets them ability to watch  content from their TVs on their tablets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRNewswire says that according their survey, shopping on mobile devices has become more popular than shopping on regular computers. The numbers are actually pretty staggering. 49% say they still prefer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107"}],"version-history":[{"count":0,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}