{"id":1045,"date":"2018-04-06T19:37:09","date_gmt":"2018-04-06T19:37:09","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=1045"},"modified":"2018-04-06T19:37:09","modified_gmt":"2018-04-06T19:37:09","slug":"google-news-initiative-kicks-off-with-subscribe-with-google-other-efforts","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=1045","title":{"rendered":"Google News Initiative kicks off with Subscribe With Google, other efforts"},"content":{"rendered":"

This could be the way newspapers survive with online subscribers. They need to make it easier to subscribe. There could be success with Google doing this, but I predict Amazon to be the bigger player here. They have waaaaay more customer payment info on file. And they have a vested interest with Amazon owning the Washington Post. Never underestimate how important it is to make it as easy as possible for customers to pay.<\/p>\n

Click Here To Read The Entire Article:
\nhttps:\/\/marketingland.com\/google-news-initiative-kicks-off-subscribe-google-efforts-236400<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This could be the way newspapers survive with online subscribers. They need to make it easier to subscribe. There could be success with Google doing this, but I predict Amazon…<\/p>\n","protected":false},"author":1,"featured_media":1046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-misc-2"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/1045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1045"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/1045\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/1045\/revisions\/1047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/1046"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}