{"id":1018,"date":"2018-04-06T19:22:16","date_gmt":"2018-04-06T19:22:16","guid":{"rendered":"https:\/\/chrisschweppe.com\/?p=1018"},"modified":"2018-04-06T19:22:16","modified_gmt":"2018-04-06T19:22:16","slug":"podcasting-is-the-new-soft-diplomacy","status":"publish","type":"post","link":"https:\/\/chrisschweppe.com\/?p=1018","title":{"rendered":"Podcasting Is the New Soft Diplomacy"},"content":{"rendered":"

Podcasts = The New Radio. In 3, 5, 10 years from now, I predict AM\/FM radio will struggle to stay in business. I predict instead of radio, or Sirius satellite radio, people will instead listen to podcasts. In the car through their phone and bluetooth. I predict Google is going to either create or buy a network similar to YouTube for podcasts (as opposed to iTunes and Google Play). When most people listen to podcasts, their attention is on the podcast. And a 15 second commercial of a single advertisement will have a ton of value. This is going to become a really big deal because I predict advertisers will be able to make more money off podcast ads then YouTube ads. Youtube ads can be easily skipped. Podcast ads, not so much.<\/p>\n

Click Here To Read The Entire Article:
\nhttps:\/\/www.theringer.com\/2018\/2\/9\/16994210\/podcasts-soft-diplomacy-donald-trump-america<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Podcasts = The New Radio. In 3, 5, 10 years from now, I predict AM\/FM radio will struggle to stay in business. I predict instead of radio, or Sirius satellite…<\/p>\n","protected":false},"author":1,"featured_media":1020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-misc-2"],"_links":{"self":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/1018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1018"}],"version-history":[{"count":1,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/1018\/revisions"}],"predecessor-version":[{"id":1021,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/posts\/1018\/revisions\/1021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=\/wp\/v2\/media\/1020"}],"wp:attachment":[{"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrisschweppe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}