Theres already two big disruptions underway to the delivery business. uber-type deliveries. made by people who happen to be closest to the warehouse and customer. and in a few years: driverless cars. now add a third disruption. drone delivery. that’s right. remote drones delivering packages to customers. and it seems a majority of millenials are receptive to the idea.
Read MoreGo to google and do a search for “king of the united states”. and you’ll see “barack obama” in google’s answer box. its a tricky situation that google has with their answer box when it comes to polarizing subjects, such as politics. the newest controversy in our industry is democrats being upset that if you do a search california’s prop 63, a republican answer shows up in the answer box. my guess is that google’s algorithm is going to have to figure out which websites have content that is political and provide a democrat answer and a republican answer. this could also be done when it comes to questions such as the origin of earth. you could have a religious answer and an atheist answer. (disclosure: search engine land, like many in the tech industry, writes from a democrat perspective)
Direct answer fail: Google gives only one side of proposed gun ammo & magazine law
Read MoreComing soon to Google, Bing, and Yahoo: apps!
That’s right.
The way this is going to work is when you’re on your cell phone and you go on Google, Bing, or Yahoo and search for something, not only will you get links to websites. You’ll also now possibly get links to download apps that answer your search question.
They’re currently beta-testing, which means they’re experimenting on a small scale for now.
If this does get traction and gets rolled out, it’s going to be a big advantage for small businesses to be early adopters and get their apps entrenched in organic, search engine optimization listings.
One of the biggest drawbacks of creating an app for a small business has been the fact that the app is only valuable if people download it.
Well, if businesses’ can get their apps in search engines, there could be some real potential here.
Read MoreNoted internet marketing guru Greg Sterling recently wrote an article where based off of data from Google and comScore, he’s calculating that people that search for something locally could make up close to half of all searches on search engines.
This is huge to grasp.
For any small business that doesn’t actively market themselves on the internet because they think that the search engines are for big, nationwide companies, half of all people searching on the search engines are looking for LOCAL businesses.
Read More