Really good article on the future of retargeting aka remarketing. Life without cookies is coming soon.
Click Here For Original Article:
https://martechtoday.com/is-retargeting-dying-200066?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost
June 28, 2017
June 28, 2017
Now this is interesting/scary. teens spending so much time on their phones, i understand. but some teens preferring video chat over genuine, face to face interaction? not a good trend when people prefer to be secluded. im not one of those people thinking that social media is causing all sorts of harm in society. but this is the first evidence that ive seen thats convinced me there might be a problem.
Click Here For Original Article:
https://www.emarketer.com/Article/Some-Teens-Would-Rather-FaceTime-than-See-Friends-Person/1016003
June 28, 2017
The wolf might be wanting to run the hen house here, but I don’t think there’s any other option. Because too many publishers have been greedy in stacking as many ads on their websites as possible, consumers are starting to use third party ad blockers. Something needs to be done before ad blocking adoption reaches higher numbers.
Click Here For Original Article:
http://marketingland.com/google-ads-standards-chrome-ad-blocking-216570
June 28, 2017
Great article on keyword targeting vs audience targeting in search. Affirms my belief I’ve had for awhile that although audience data makes banner ads better, it still lacks the magical “intent” ingredient. Just because you can identify your type of customer, it doesn’t mean they have a need for your service or product right now. Now, if the cost of these banner ads is way lower than keyword targeted search, then yeah, maybe it could be better, but for now it’s not. Cost is close to the same. Therefore, keyword targeting is still the lowest hanging fruit.
Click Here For Original Article:
https://moz.com/blog/paid-search-audiences-wont-replace-keywords
May 26, 2017
Why is SEO so hard to figure out? The short answer is because unless you’ve been in the industry for a long time, it’s really hard to discern good information, to bad information, to obsolete information. So the only way you really know is through experience what works and what doesn’t. Plus, some of the work is so intangible, that the value of the work is very subjective. This won’t change for a long time because the solution is more proper education, but that’s difficult when the industry changes so often.
Original Article:
https://www.searchenginejournal.com/bad-seo-information/198021/amp/
May 26, 2017
Something new to do in SEO: white hat, “negative SEO”. What’s the main problem with SEO? Lack of real estate on the 1st page of the search engine. So how can you help your small business client? By removing your client’s competitor’s black hat SEO techniques like multiple Google Maps listings.
Original Article:
https://moz.com/blog/duplicate-gmb-listings
I still enjoy reading the most sour guy in internet marketing, Aaron Wall. This is his summary on his home page of what you get from SEO hahahahaha:
WHAT YOU GET When you SEO
-Totally Arbitrary selective ex-post-facto enforcement of guidelines!
-LendUp’s doorway pages: still rank
-Monopolistic bundling.
-Justification for duplicity.
-Scrape-n-displace.
-Endless fearmongering.
-Wild algorithmic swings.
-Soul-crushing uncertainty.
-Responsive AMP Plus HTTPS … arbitrary complexity to increase the chunk size of competition & defund SEO.
-Ad-heavy search results driving organic listings below the fold.
-“what you want to do, is sort of break their spirits.” – Matt Cutts
For anybody that wants to have success in SEO, you need to produce results when clients pay you. Seems obvious. But take the latest industry craze. Making sure a client’s info is correct on all directory listings. Yes, the search engines like it if your NAP (name, address, phone #) is consistent on all directories. Yes, there’s a consensus in the industry it’s good. Yes, it does take work to do it. So what’s my problem with it? Doing this work doesn’t cause clients to get more customers and make more money. People selling this work say: “it helps improve SEO rankings”. Well ok, that’s possible. But it doesn’t solve the SEO problem of lack of real estate on the 1st page. The fact that there’s maybe 5-8 spots for local businesses to pop up organically. It doesn’t solve the problem for how much competition there is to be in one of those 5-8 spots. And guess what, you’re going to have more than 5-8 SEO companies that know what they’re doing, doing the exact same directory work that everyone else is. The problem in the SEO industry is that people want to get paid for their time and work, but don’t want to be accountable for whether the client makes more money. Why do I care? Because it ruins the credibility of SEO. So much to the point where no one will want to pay for it because they’ve been burned by it too many times. People that do SEO need to be able to point to tangible results and if they can’t, they’re contributing to the problem. For years, some people have predicted the death of SEO. And I believe that we could reach a point where SEO dies. But it won’t be because it’s not possible for SEO to make people money. It would be because no clients want to risk losing their money because of bad experiences of paying someone to do work that’s worthless like working on directory listings.
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