Homework is going to become very different over the next few years thanks to online assistants.
Click Here For Original Article:
https://blog.louisgray.com/2018/01/how-google-home-in-every-room-gives-my.html
Can’t emphasize enough that the old way of doing SEO is over. Going after specific, low competition keywords is the only way to go now for consistent results. And it’s a big opportunity too!
Click Here For Original Article:
https://ahrefs.com/blog/keyword-strategy/
Google says most websites rank without building a single back link. (GASP!!!). Well yeah, this is possible because a majority of all searches are low competition, longtail, specific keywords and they don’t need backlinks to rank. I think the industry as a whole is behind on realizing the future is in the longtail.
Click Here For Original Article:
https://www.seroundtable.com/google-rank-without-link-building-24815.html
Internet marketing agencies won’t be automated out of existence. Biggest reason is because AI isn’t and won’t ever be capable to mastering the strategy and creative part of what we do. AI will actually help us do our job better, but won’t replace.
Click Here For Original Article:
https://www.bruceclay.com/blog/search-engine-marketing-automation/
The lamentations of Aaron Wall. Makes some good points. What I learn from it though is that in the current landscape, it’s best to make money with Google instead of trying to compete with Google.
Click Here For Original Article:
http://www.seobook.com/up-up-down-down-left-right-left-right-b-a
The biggest value an agency brings to the table with search advertising is the negative keyword work. Great article on how the work changes, in this case for accountants and CPAs.
Click Here For Original Article:
https://www.wordstream.com/blog/ws/2017/11/17/tax-reform-bill
