I predict that influencer marketing is going to be a thing that more and more businesses get involved in. So it makes sense for YouTube to try and recruit as many influencers as possible. Now, YouTube has found a new way for influencers to get paid.
Read More
February 18, 2017
February 18, 2017
This is the future of link building in SEO. Brand new “anchor share” button for mobile AMP websites.
http://searchengineland.com/google-makes-easier-see-share-publishers-real-urls-amp-pages-268699
Read More
February 18, 2017
The more you can customize ad messaging to the customer the better. I don’t think “IF Functions” for device or audience is going to be a huge game changer, but I think Google is on the right track.
http://www.wordstream.com/blog/ws/2017/02/07/adwords-if-functions
Read More
February 18, 2017
I saw this wouldn’t last long term years ago when the concept was first hatched. Consumers do not like being tricked into clicking on ads. And as a result the conversion rates for these ads are lower than regular banner ads.
https://www.emarketer.com/Article/Marketers-Skeptical-of-Native-Advertising/1015196
Read More
February 18, 2017
Google shouldn’t have to worry about about selling ads on voice search. If a customer is looking to spend money somewhere, I can’t imagine them contacting a business without looking at a screen (where the ads will be).
http://searchengineland.com/future-paid-voice-search-monetizing-map-268301
Read More
February 18, 2017
Google testing a new feature in Adwords where they automatically create new ads and ad groups without you knowing about it? Color me suspicious about this. This is the same Google that continues to shrink organic SEO real estate so they can make more money. Seems like having the wolf be in charge of the hen house.
http://searchengineland.com/google-launches-ads-added-adwords-pilot-know-far-268432
Read More
February 18, 2017
I’ve been trying to figure out a viable vehicle for selling audio ads over the internet. I think I’ve found it. Internet connected home devices like Google Home, Amazon’s Echo, etc. A report from CIRP predicts by the end of 2017, 30 million homes will have internet connected devices in the home with voice assistance. So, advertising on the internet is done through search engine ads, social media ads, banner ads, and video ads. Soon, there will be audio ads, similar to radio commercials, that will be DIRT cheap.
http://marketingland.com/voice-assistants-204313
Read More
February 18, 2017
Reached a very interesting tipping point in SEO. Client has been ranking #1 since 2010 for “parking lot lighting los angeles”, mostly due to having the domain parkinglotlightinglosangeles.com. That’s 7 years of #1 dominance. But now their main flagship website efficientlightingandelectric.com out ranks it. PLUS, the website shows up TWICE. And their flagship website outranks parkinglotlosangeles.com because of all of the short blogs we’ve been doing to produce content. And notice how both blogs don’t feature titles of “parking lot los angeles”. This could prove my theory that lots of content, focusing on specific, “long tail” keywords can eventually help a website rank for popular, highly competitive keywords. All without link building. Could it be that Google wants to reward websites that have lots of “answers” to user’s queries? I think the answer is yes. And I think this is where SEO is heading and has been heading. Content for specific keywords. Currently, link building does matter, but I predict that in a few years it’ll be obsolete. Internet traffic continues to trend mobile. Close to 60% mobile according to comscore. And people don’t link to websites on cell phones. They push the share button on their apps (which is easy to game the system). Therefore I think the main areas to focus on is having as many “answers” or content for specific keywords as possible and also having the right user engagement on the website. For example, if Google sees that there’s a high percentage of people that go on a parking lot lighting website and click the call button or contact page button, that’s affirmation that the user liked the content and therefore Google should rank it better. User engagement like that. Every different type of website will have different context of what positive user engagement is, but I think Google will eventually be able to figure it out.
In my opinion, “siloing” or targeting long tail keywords is the last big oppurtunity in SEO. Yet most people that do SEO are not doing it. Probably because it’s time consuming and hard work.
http://www.bruceclay.com/blog/seo-siloing-for-competitive-advantage/
Read More
February 18, 2017
Google Maps will soon be able to tell you how much parking is available at locations.
https://www.engadget.com/2017/01/17/google-maps-may-soon-offer-parking-suggestions/
Read More