Automatically opt in search advertisers to native banner ads? Not cool Bing. Not even Google is that sneaky. Got to love the fortitude of Bing though. They explain why: “This feature enables advertisers to get additional high-quality traffic from non-search placements.” Yeah, non-search placements. IE banner ads. IE no intent ads, which is what makes search so valuable. Banner ads should be renamed “accidental click ads”. CPM is only way they work.
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April 6, 2018
I think this bill is ok to pass. There’s a big difference between free speech in content vs a website allowing certain things to go on like online sex trafficking. Hopefully the language in the bill differentiates between the two. Publishers shouldn’t have liability when it comes to free speech, but should have liability when it comes to people using a website to commit crimes.
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https://marketingland.com/anti-sex-trafficking-law-opposed-many-tech-industry-likely-pass-week-236684
April 6, 2018
Very smart of Google to “stream” apps to let consumers demo them without downloading them. But don’t forget Google’s grand plan is to maybe get consumer behavior to do “app streaming” instead of app downloading. Google would prefer consumers stream instead of download. Why? Because if you download an app, you don’t need Google anymore for that app’s content. But if you stream, Google is still the gatekeeper. Google is paranoid that apps could destroy their business if everybody downloaded apps for everything instead of using mobile websites, but that doesn’t seem to be the trend. But if there was anything that could destroy Google, it would be Google losing their position as gate keeper to the internet and web content.
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https://marketingland.com/newly-launched-google-instant-play-lets-try-apps-games-without-downloading-first-236378
April 6, 2018
This could be the way newspapers survive with online subscribers. They need to make it easier to subscribe. There could be success with Google doing this, but I predict Amazon to be the bigger player here. They have waaaaay more customer payment info on file. And they have a vested interest with Amazon owning the Washington Post. Never underestimate how important it is to make it as easy as possible for customers to pay.
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https://marketingland.com/google-news-initiative-kicks-off-subscribe-google-efforts-236400
April 6, 2018
I think the word game changer is now cliched and watered down. But this program YouTube is launching could be a game changer to help small business produce the video content that some consumers prefer over actual websites.
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https://marketingland.com/google-expanding-youtube-director-onsite-video-ad-service-170-cities-236459
April 6, 2018
Now this could be interesting. Video ads on YouTube. But the new targeting feature Google rolled out could be based off what keywords people recently searched on google. So if you recently searched, “airport transportation lax” into Google, it means that an airport trans company could roll it’s ad to that person when they watch any video on YouTube. If this goes well, I could see Google rolling the feature out to it’s extensive banner ad inventory. This could actually become a really big deal.
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https://marketingland.com/bringing-search-intent-video-google-extends-custom-intent-audiences-youtube-launches-trueview-action-ads-235940
April 6, 2018
Not very cool Newsweek. Manipulating website activity to get more ad money. They thought they wouldn’t get caught??
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https://martechtoday.com/ad-fraud-allegations-continue-besiege-newsweek-media-group-212177
April 6, 2018
This is why there’s no McDonald’s of internet marketing. It’s hard. Changes all the time. And then there’s people that are experts in certain fields that are not as smart in other areas. Take Rand Fishkin. Brilliant when it comes to SEO and software. But not so much with advertising. I was agreeing with the 1st half of his article on why online ad campaigns fail. His premise is low engagement which equals over paying for clicks. Now, I don’t think low engagement is #1. It’s a factor. #1 for me on why ad campaigns fail is people using broad match with not enough negative keywords getting the wrong people to the website. But I totally disagree with Fishkin’s solutions to fix low engagement. He says companies should spend money to build their brand first. I mean, yeah, you could do that and it would work, but there’s so many simpler things you could do first like add a promotion into the text of the ad. Or set really low bids with a lot of keywords. Or better relevance in the ad in relation to the keywords you’re bidding on. All these things can lower cost of clicks without spending extra money on branding.
Click Here To Read The Entire Article:
https://moz.com/blog/why-paid-ads-fail
April 6, 2018
We’re now weeks away from non-mobile friendly websites disappearing from Google when people search on cell phones.
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https://searchengineland.com/google-move-sites-mobile-first-index-within-next-several-weeks-292660
April 6, 2018
I’ve been saying this for years now, but finally read an article of someone else catching on that Yelp’s ads don’t produce the same calls that their free listings do. And it’s funny how Yelp makes it really hard to track the results of the ads. Once more business owners become aware of this, their sales will drop dramatically and as a business, they could be in trouble. Their ads don’t work. And the only reason their free listings get calls is because they sometimes pop up on Google because Google would rather have a review website like Yelp popping up than a business because Google wants businesses to have to pay for advertising to be on Google.
Click Here To Read The Entire Article:
https://searchengineland.com/yelp-ads-worth-paying-case-study-292521