I predicted years ago that we would eventually get to this point. Soon, it is about to come to pass. For dirt cheap cost, small businesses will soon have the ability to air TV commercials to people in their service area through cell phones and internet connected TVs. Imagine someone watching a football game on their TV through the ESPN app and a commercial for your local auto repair shop pops up? Same function as banner ads to build awareness and increase brand prestige, but better. Google, Facebook, Verizon owned AOL are beta testing different ways to roll it out. We’re probably 1-2 years away from most platforms rolling out of beta.
For any businesses out there advertising on the internet, you are missing out by not offering new customers coupons or special deals. It makes a big difference is the lead to customer conversion rate. And make it TANGIBLE. Don’t be lazy and offer 20% off. Auto Repair shops: offer a coupon for 4 free oil changes. Airport trans companies: offer a rewards program like book 5 rides, get a 6th ride for free. The promotion is almost more important than the website itself.
