Restoration Hardware bid on 3,200 keywords, found 98% of its PPC sales came from just 22 brand terms January 9, 2018

Restoration Hardware bid on 3,200 keywords, found 98% of its PPC sales came from just 22 brand terms

One the best internet marketing stories I’ve read all year. That even internet marketing teams in big, publicly traded companies don’t know how to do it. Take Hardware Restoration, who was spending countless dollars on search ads. And 98% of their sales were from consumers searching their company name. Only 2% were from consumers who were looking for broad search terms. Absolute nuttiness. Clearly the marketing team failed at acquiring NEW customers. And the other thing that’s terrible is that I bet most of the 98% of sales they got of consumers searching their name, the company would’ve gotten those clicks for free through organic SEO. So most of their money was wasted. I say it over and over. Not enough people know how to do this stuff.

Click Here For Original Article:
https://www.econsultancy.com/blog/69432-restoration-hardware-bid-on-3-200-keywords-found-98-of-its-ppc-sales-came-from-just-22-brand-terms/

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Report: The future of paid-search marketing is machine learning and AI January 9, 2018

Report: The future of paid-search marketing is machine learning and AI

Some aspects of internet marketing are robot proof. Others aren’t. Optimization work on campaigns will probably be overtaken with AI. But the aspect of internet marketing that is 100% robot proof is the interaction, communication and strategy part with the business owner (client). AI will never replace that.

Click Here For Original Article:
https://searchengineland.com/report-future-paid-search-marketing-machine-learning-ai-283204

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The PPC challenge of selling manufacturing capability vs. stock products January 9, 2018

The PPC challenge of selling manufacturing capability vs. stock products

For those that write about internet marketing, this is the type of content we need more of. Content that tackles techniques and strategies for specific industries. Because every industry is different and what works for one industry might not work for another.

Click Here For Original Article:
https://searchengineland.com/ppc-challenge-selling-manufacturing-capability-vs-stock-products-282646

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Google: Faking Article Dates Is An Old Trick January 9, 2018

Google: Faking Article Dates Is An Old Trick

Haha, funny story on how marketing people, even at a well known place like Fast Company, don’t know how to do SEO. Changing the published dates on post to rank better lol. As if Google goes by that.

Google’s John Mueller responded to one complaint about a publisher trying to trick Google, saying that technique is “an old trick.” Of course, that implies whatever the trick is, that it is something Google already handles and using that technique does not help the page rank higher.

In short, someone was upset that Fast Company was changing the article publish date and datemodified code to say the article was written today, but it was written long ago. The person assumed it was helping the pages rank well but I doubt it was.

Click here for the rest of the original article:
https://www.seroundtable.com/old-google-seo-tricks-24461.html

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The YouTube Ads perk you didn’t know existed January 9, 2018

The YouTube Ads perk you didn’t know existed

I’ve been predicting for awhile that in 3-5 years, consumers will expect all businesses to have video content, just as much as they expect a website. And Google is starting to make a big move to speed that process along. In select markets, for $150, Google is now offering a local production crew to make a video for you, plus $150 in advertising credit. That’s a really great deal. Similar to Customwave’s pay for $100, get a website free and $100 of ad credit. There haven’t been a lot of technological advances this year that I’ve been impressed with, but this does impress. It could be big.

Click Here For Original Article:
https://searchengineland.com/youtube-ads-perk-didnt-know-existed-282420

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Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’ January 9, 2018

Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’

Google is really pushing the https.

Click Here For Original Article:
https://searchengineland.com/google-emails-warnings-webmasters-chrome-will-mark-http-pages-forms-not-secure-280907

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Approaching New World Of Banner Ads January 9, 2018

Approaching New World Of Banner Ads

Approaching new world of banner ads is the fault of greedy publishers with their auto play video ads slowing down too many websites. Now companies in the browser business have no choice but to police the quality of banner ads because if they don’t we’ll eventually see majority adoption for ad blocking software. This all equals less money to be made because publishers were too concerned with making a buck as quick as possible, not caring that they could be risking the long term viability of their business model.

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Facebook debuts Watch, its home for original shows January 9, 2018

Facebook debuts Watch, its home for original shows

Now Facebook is getting into the streaming business. More specifically, the digital channel business. Everybody with a streaming service is sort of like the new “channel”. This is where we’re heading. You’re not going to pay a cable company or satellite dish company per month for a bundle. You’re going to pay different streaming channels a la carte. Which is wonderful for everybody except the middle man cable and dish companies.

Click Here For Original Article:
https://marketingland.com/facebook-debuts-watch-home-original-shows-221513

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Amazon already has its eye on the car repair market, and auto shops should be worried January 9, 2018

Amazon already has its eye on the car repair market, and auto shops should be worried

It looks like Amazon is experimenting with the idea of bundling local services with products. My opinion, I think they’d be better off selling advertising on their website. If there was more money to be made partnering with local services, Google would already be doing it. But they’re not.

Click Here For Original Article:
https://www.aol.com/article/finance/2017/07/25/amazon-already-has-its-eye-on-the-car-repair-market-and-auto-sh/23047655/?ncid=txtlnkusaolp00000058

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Survey results: Here’s what 376 marketers say is working in online marketing January 9, 2018

Survey results: Here’s what 376 marketers say is working in online marketing

If you know you’re making someone money, you would know all about the ROI. You would be shouting from the rooftops about your ROI. And it’s easy to figure out ROI. An overwhelming majority of marketers saying they’re “not sure” about ROI tells me they don’t want to know what the ROI is. Because they think their ROI is bad. Crazy how people want to be paid for marketing work without putting any thought into whether their work actually does what it’s supposed to. It’s nuts!

THIS ABSOLUTELY BLOWS MY MIND. EXCERPT FROM SURVEY:
“Marketers are clueless when it comes to ROI. But how are those marketers defining success? Return on investment (ROI), arguably the single most important metric for gauging the profitability of a campaign, remains elusive for many marketers to measure. For each core online marketing strategy, we asked marketers what type of ROI they were seeing—and the top answer for nearly every strategy was “not sure.” The only strong exception to this rule was social media marketing, which 44 percent of marketers saw a positive ROI for. Otherwise, either marketers aren’t measuring their ROI rates consistently, or they don’t know how to do it.”

Click Here For Original Article:
https://marketingland.com/survey-results-heres-376-marketers-say-working-online-marketing-220219

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