FCC Web Privacy Rollbacks: The Winners and Losers

FCC Web Privacy Rollbacks: The Winners and Losers

Huge news in internet marketing. what it means is ISPs will be able to sell banner ads based on people’s browser history. so if someone has gone on a courier website before, another courier company could choose that as a target option to advertise their banner ad to that person who’s been on a courier website before. verizon is best positioned here as theyve bought aol and their banner ad network.

Original Article:
http://www.foxbusiness.com/features/2017/03/30/fcc-web-privacy-rollbacks-winners-and-losers.html

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What we learned about “Long Tail” by analyzing 1.4 Billion keywords

What we learned about “Long Tail” by analyzing 1.4 Billion keywords

The best seo article of 2017 so far. back in 2015, 50% of all searches were 4 words or more. now it’s 64%. the trend is forming.

Original Article:
https://ahrefs.com/blog/long-tail-keywords-research/

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TV Execs See Live Sports as a Key Way to Win VOD Viewers

TV Execs See Live Sports as a Key Way to Win VOD Viewers

This is mostly the reason why sports leagues are flush with record profits.

Original Article:
https://www.emarketer.com/Article/TV-Execs-See-Live-Sports-Key-Way-Win-VOD-Viewers/1015418

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Yext files for long-awaited $100 million IPO

Yext files for long-awaited $100 million IPO

Yuck. Yext is a classic snake oil salesman. And once customers realize their platform doesn’t produce new customers, their company will tank. They have sales because there is a perception of value. But it’s smoke and mirrors.

Original Article:
http://searchengineland.com/yext-files-long-awaited-100-million-ipo-271130

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Abandoning Competitve Keywords

I think ive had my first big business breakthrough of the year. ive learned to abandon keywords like “flooring” or “auto repair” in search engine advertising. i’ve learned that it’s too hard to differentiate between people looking for information on flooring or auto repair versus people looking for a flooring service or auto repair service. so we’re going to go more exact match with keywords like flooring service or auto repair company or flooring anaheim or auto repair fairfax. some industries are protected from this like airport transportation companies and moving companies. because consumers don’t look up info on how to do airport transportation. it’s obvious. consumers don’t have to learn how to do moving. it’s obvious. consumers don’t have to learn how to do courier jobs. obvious. but a bunch of people try and learn how to redo their own floor. or learn how to fix their car. or learn how to sell their house. so in doing search engine advertising, you really have to separate how you do targeting based on if there’s tons of consumers trying to learn how to do the service or learn about a product. i can’t emphasize enough how big of a deal is. it’s basically the difference between half of the clicks being junk and not.

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The 7 Most Common Negative SEO Attacks and How to Protect Yourself

The 7 Most Common Negative SEO Attacks and How to Protect Yourself

Another reason why SEO for popular keywords can be treacherous. With Google continuing to shrink real estate on the 1st page, some marketers in the industry are shifting to doing “negative SEO”. In other words, attacking their client’s competitors, to benefit their client. Negative SEO is a real thing and this article details 7 of the more common attacks.

Original Article:
http://www.receptional.com/blog/7-common-negative-seo-attacks-protect

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AdWords Expanded Text Ads could get even longer with second description line test

AdWords Expanded Text Ads could get even longer with second description line test

And Google continues to increase ad space and decrease SEO space. Little bit, by little bit.

Original Article:
http://searchengineland.com/google-adwords-expanded-text-ads-second-description-line-test-270457

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Google: Web Directories Don’t Generally Help With Rankings

Google: Web Directories Don’t Generally Help With Rankings

Another confirmation, this time from Google, that the SEO value Yext produces is very questionable.

Original Article:
https://www.seroundtable.com/google-directories-seo-help-23468.html

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Competitive SEO Keywords

Doing seo for keywords that are very competitive is like being in the casino business and seo is essentially slots. but the big problem is that most small business owners aren’t aware that when they pay for seo on competitive keywords, they’re high risk gambling. and most people that do seo, don’t have a track record of customers hitting jackpots. and to make it worse, even those lucky few that do hit the jackpot, it takes them 6 months to a year to start collecting their winnings. my main point is that seo for competitive keywords is not a good business to be in. people that lose their money will not be doing business with you 5 years from now, 10 years from now.

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